Various Nike shoes can have the tick on either the left or right side, both sides, or have stylized versions of the tick in other positions as well. Conversely, when the brand does not have an exciting personality, using a symmetrical logo can be more favorable. Do logos have to be symmetrical?īrand managers and designers who are creating or modifying a logo should consider using an asymmetrical logo if the brand has an exciting personality. Knight didn’t approve of the design at first, likening it to a checkmark, but went with it anyway as he thought it was the best they could come up with. The student chose the now iconic ‘swoosh’ because he thought it symbolised the speed of sound. The logo is derived from goddess’ wing,’swoosh’, which symbolises the sound of speed, movement, power and motivation. In Greek mythology, Nike is the Winged Goddess of Victory. The penalties for such infringement are much greater than any copyright claim Nike might also choose to make. You would be sued for trademark infringement, much like using any fashion designer’s logo on a rip-off product. Can you get sued for using the Nike logo?Ĭan you get sued for using Nike logo? The logo is trademarked for use on apparel. Yes! you will be infringing their trademark. If Nike hadn’t trademarked “Just do it,” anyone could use the phrase in branding and advertisements. … Trademarks are meant to protect the brand. Is it illegal to use the Nike Swoosh?įor example, the Nike swoosh symbol, the phrase “Just do it” and the name Nike are trademarked. Thickening lines within a logo design will create more spacial balance. While the Nike Swoosh logo is already symmetrical, the thickness of the swoosh at its base is what makes the design stand out. Elements to Use When Creating an Asymmetrical Logo
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